Technology
Pay Per Play Ads? Say NO!
Well, at least I think it’s a bad idea.
I’m sure you have seen it somewhere, some clever person thought of paying publishers to force their audience to listen to 5 second ads, every time their page loads.
I could be wrong, but I think it’s a pathetic excuse for advertising, you are forcing your audience to listen to something that they may or may not want to listen to, and I think that’s sure to drive traffic away from your site.
I can assure you that GPearce will never show or load these ads.
I also wonder who will buy PPP ads, because there is no link for them to click, and as the website say, from the impressions you pay for, you get about 40% of people who hear the start of the ad, and probably under 10% who hear it out, which won’t bring very good conversion rates :S
So why are so many people signing up to it? :(
Tags: pay per play Discussion
4 comments for “Pay Per Play Ads? Say NO!”
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I thought it would be a good idea to put audio ads on my site and joined up with PPP.
I also mentioned in my weekly blog that i was doing this.
The reaction from some of my regular visitors who are in regular contact was not good and they told me that they would rather not have audio ads forced upon them.
It is hard enough to get visitors to my site and I like them to return so all audio ads have now been removed.
At the same time we tried to get other people to join hoping to get some commision, out of 1170 visitors to the sign up page 4 joined and two of these were friends. None have put the ads on their sites.
I’ma agree with you, there was a time when I considered putting it on my proxy, but I made sort of a poll, on various proxy related sites, and 3x as many people said they would rather not be forced into listening to crappy ads, and for once I listened :D
I was at one point considering making an anti PPP campaign, but it’d have no effect, so I didn’t bother :P
George
I have this feeling that an anti PPP campaign will automatically develop without help from us.
People do not tolerate pop ups and PPP comes intro the same league. If these audio ads are a success it will not be long before someone will be offering anti PPP “add ons” for your browser.
Of course the other thing that could happen is that Google Adsense could offer their own alternative to this audio ad service.
We hear a lot from small website owners willing to use PPP and possibly loose all their visitors but absolutely nothing from any advertisers willing to use it.
Yeah, but it’d be cool to jump in there early, something like anti-ppp.org, get webmasters and people to show their support to the anti-cause, and maybe even get hold of someone to code a plugin for Firefox to kill PPP?