The blog of George Pearce
Ramblings
Are BigMarketingOnline Liars?
I think so, anyway. Look at their website, bigmarketingonline.com, and see their feed count. It looks like this:
High numbers, eh? Well, let’s look at the actual count, through Feedburner, shall we?
This is the feedburner link, and the difference is quite large. Oops.
I don’t normally write about that, this is the first time, but I can’t see why someone would do that, 5** is a reasonable count, why pretend to have 12,000 ?
Thanks to Don for the hat-tip :)
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6 comments for “Are BigMarketingOnline Liars?”
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© 2008 (fused). 
this was meant to be my menial scoop of the day :p *note to self don’t explain the science behind it just publish it*.
It’s pretty obvious actually, noticed it from the first minute. :)
[...] the true feed count; A colleague wrote the gist here. One thing to remeber by adding the ‘/~fc/’ before the name of any feed you can verify [...]
[...] They didn’t even game their Feedburner statistics… but just put up a fake image. In a niche where people know all about feed counts and how to tell if someone is faking it… how stupid does BMO think the rest of us are? They were found out pretty quickly, by a friend of mine - George Pearce. [...]
If you look very closely at that image, You’ll notice that the font face used for the digits is actually not the same used for the rest of that Badge. If you Command Click the original image on their website then you’ll also notice that it links to a file on their own server. It really doesn’t make any sense at all to why they have chosen to fake this number. An email to FeedBurner (which is now owned by Google) would probably end with interesting results for both parties involved.
(Nice flag concept in your footer, You git!)
This is starting to get hilarious, half the web already knows of their lie and the image remains at the same place.